The British High Commission in Pakistan has launched a nationwide climate journalism training initiative aimed at empowering media professionals to drive awareness and action on climate change.
Spotlighting the Role of Journalists
According to the statement issued by the British High Commission, the training will highlight the crucial role journalists play in encouraging climate action. By focusing on climate change solutions and promoting climate action, journalists can help their readers and viewers understand the impact of climate change on their daily lives.
- Journalists can highlight climate change solutions and their implementation in different sectors.
- They can encourage climate action among the public and promote sustainable practices.
- Journalists can help their readers and viewers understand how climate change affects them and their communities.
Deputy Director of Communications and Public Diplomacy, Sneha Lala, stated: “The cost of inaction on climate change in Pakistan is $1.2 trillion by 2050. Within that figure is countless lives lost, countless numbers of people pushed into poverty, and countless livelihoods lost. It can be a bleak picture, but climate journalism is at the heart of showing us that there is another option. Climate journalism can incentivise action, spotlight solutions and create change. I look forward to seeing the stories journalists go on to produce.”
The Training Initiative
The British High Commission has delivered training to journalists associated with different media outlets in Islamabad. The high commission will now hold training sessions for journalists in Lahore and Karachi.
| Location | Training Sessions |
|---|---|
| Islamabad | Delivered to journalists associated with different media outlets |
| Lahore | Upcoming training sessions |
| Karachi | Upcoming training sessions |
Expertise and Partnerships
The British High Commission will be joined by a number of Chevening alumni, who honed their climate expertise through the scholarship where they studied a master’s qualification in the UK. These experts will share their knowledge and experience with journalists to enhance their climate journalism skills.
“The cost of inaction on climate change in Pakistan is $1.2 trillion by 2050. Within that figure is countless lives lost, countless numbers of people pushed into poverty, and countless livelihoods lost. It can be a bleak picture, but climate journalism is at the heart of showing us that there is another option.” – Sneha Lala, Deputy Director of Communications and Public Diplomacy
By empowering media professionals with the skills and knowledge needed to drive awareness and action on climate change, the British High Commission aims to create a positive impact on the lives of Pakistanis. The initiative is a step towards creating a more sustainable and climate-resilient future for the country.
Empowering Climate Action
Climate journalism has the power to incentivize action, spotlight solutions, and create change. By highlighting the impact of climate change on daily lives and promoting sustainable practices, journalists can inspire their readers and viewers to take action.
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