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The New Face of Climate Finance: InSoil Rebrands and Expands Its Mission

The European Climate Finance Company Expands Its Focus on Soil Health and Carbon Credit Generation

InSoil, a European climate finance company, has undergone a significant rebranding as it shifts its focus toward a more holistic approach to agriculture, prioritizing soil health and carbon credit generation. The rebranding reflects the company’s growing emphasis on the critical role that soil plays in mitigating climate change and supporting sustainable food systems.

A New Identity Reflects a Broader Mission

The company, which previously focused on providing financing and technical assistance to small and medium-sized farms, has expanded its scope to encompass a wider range of services aimed at promoting regenerative agriculture practices. This shift is underscored by the launch of a new €50 million private credit fund, which will provide capital for projects with measurable climate impact. The European Investment Fund (EIF) has committed €20 million to the fund as a cornerstone investor, underscoring its confidence in InSoil’s mission.

  • With its new brand, InSoil aims to position itself as Europe’s leading climate fintech dedicated to supporting farmers in their transition to regenerative practices, unlocking both environmental and economic value through sustainable finance and carbon credits.
  • The company will target the enrollment of 1 million hectares in its Carbon Farming Program by 2026, expanding its 0% interest Green Loans to remove financial barriers for farmers adopting regenerative methods.
  • InSoil will provide financing, agrotechnical support, and soil carbon measurement tools to help farmers adopt regenerative practices and produce high-integrity carbon credits.

Accelerating the Transition to Regenerative Agriculture

InSoil’s focus on accelerating the transition to regenerative agriculture is driven by its conviction that healthy soil is the foundation of a resilient food system and a powerful tool in the fight against climate change. By integrating finance with science-driven agricultural support, InSoil helps farmers improve soil health, reduce emissions, and unlock new revenue streams through carbon markets.

A Broader Range of Services

In addition to its financing and technical assistance, InSoil will now offer a range of services aimed at promoting regenerative agriculture practices. These services will include:

  1. Financing: InSoil will provide medium-term financing to small and medium-sized farms, alongside agrotechnical expertise and soil monitoring tools.
  2. Agrotechnical support: InSoil will offer expert advice and guidance on regenerative agriculture practices, including soil conservation and carbon sequestration.
  3. Soil carbon measurement tools: InSoil will provide farmers with the data and tools needed to measure and report on their soil carbon levels.

Key Partnerships and Investments

InSoil has secured a number of key partnerships and investments to support its growth and expansion. These include:

Partner/Investor Description
The European Investment Fund (EIF) Committed €20 million to the new €50 million private credit fund, underscoring its confidence in InSoil’s mission.
Other investors and partners Will be announced in due course, providing additional funding and support to InSoil’s growth and expansion.

Quotes from InSoil’s CEO

“Soil is at the core of everything the company does—from financing, agrotechnical support, soil carbon measurements, and carbon credit generation. As InSoil, we are committed to advancing sustainable farming practices while helping farmers access the financial resources they need to make this transition,” said Laimonas Noreika, CEO of InSoil.

“The recent shifts in the Voluntary Carbon Markets signal a necessary maturing of the space—one that prioritizes transparency, credibility, and long-term climate impact. As scrutiny increases and buyers become more discerning, there’s a clear demand for high-integrity, nature-based credits backed by robust data and third-party verification. At InSoil, we see this as an opportunity to lead with science, traceability, and strong local partnerships, ensuring that regenerative agriculture not only delivers measurable carbon removals but also builds real resilience in Europe’s food systems,” said Laimonas Noreika, CEO of InSoil.

A Growing Demand for Sustainable Finance

The growing demand for sustainable finance and carbon credits is driving InSoil’s expansion and growth. As institutions and investors become increasingly aware of the need for environmentally responsible practices, they are seeking out companies like InSoil that can provide access to financing and expertise for farmers transitioning to regenerative agriculture.

Unlocking Environmental and Economic Value

InSoil’s mission is to unlock both environmental and economic value through sustainable finance and carbon credits. By providing financing and technical assistance to farmers, InSoil is helping to support the transition to regenerative agriculture practices, which not only reduce greenhouse gas emissions but also improve soil health and increase crop yields.

Conclusion

InSoil’s rebranding and expansion reflect its commitment to advancing sustainable agriculture practices and promoting the critical role of soil in mitigating climate change. As the company continues to grow and expand its services, it is clear that InSoil is well-positioned to play a leading role in the development of sustainable finance and carbon credits in Europe.

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